Experiences

Experiences

My complete journey in tech industry, from fresh graduate to senior product designer. Each experience shaped how I understand products and users.

Nov 2025 - Present

Product Designer (Freelance)

Gradient

Freelance product designer at Gradient, an edtech platform serving university students with video lectures, AI copilot, and study tools.

Aug 2024 - Sep 2025

Senior Product Designer

Mondooli

Developing Mondooli's Design System for a cohesive user experience. Creating a comprehensive icon set for the entire user interface. Leading the design for Mondooli's Banking Experience, covering Loans, Credit Cards, and Daily Financial Services.

Feb 2024 - Jul 2025

Product Designer (Freelance)

Asah AI (DailyFriend)

Establishing the foundational design for DailyFriend. Designing the full AI experience, covering AI Conversations, Customization, Gamification, and more.

Dec 2021 - Jan 2024

Senior Product Designer

Alodokter

Led the end-to-end experience design for multiple projects: Aloproteksi (commercial insurance platform for retail customers), Aloproteksi Corporate (SaaS insurance platform for B2B clients), and Alomedika (all-in-one social platform for doctors). Mentored junior designers through monthly classes. Led sharing sessions and technical sessions. Played key role in maintaining and evolving Alodokter Design System.

Feb 2019 - Dec 2021

Product Designer

Bukalapak

Started as Associate Product Designer working on Super Seller program and Cair Duluan feature. Promoted to Product Designer I, working on Merchant Statistic (boosting sellers' sales through data analysis), Promotion & Ads (increasing buyer awareness), and C-Commerce (expanding reach beyond Bukalapak ecosystem). Design System Ambassador for Merchant Tribe.

Sep 2018 - Apr 2019

UI Designer (Freelance)

Staffinc Group

Collaborated closely with UX Researchers to gather insights and align design decisions with user needs and preferences. Conducted extensive usability testing to validate the effectiveness and user-friendliness of Sampingan's designs, driving data-driven improvements. Played an integral role in the creation of visually appealing icons for the early stages of the mobile app.

May 2017 - Feb 2019

UI Designer

P.T. Harmoni Solusi Bisnis

At Harmoni, a sub-company of Weekend Inc. specializing in Accounting SaaS: Establishing and managing the Harmoni Design System. Creating wireframes and user flows. Developing an extensive icon set. Designing for Android, iOS, and web platforms.

Jan 2017 - Oct 2018

UI Designer (Freelance)

Emedis.id

Build inventory section for Emedis Seller's Dashboard. Part-time role focusing on seller tools interface design.

Sep 2015 - Feb 2017

UI Designer

Bornevia

Bornevia is a customer support SaaS platform designed to help businesses manage conversations and support tickets more efficiently. Building mobile app and web app interfaces. Creating icon sets. Crafting illustrations. Focused on creating visually appealing and user-friendly designs that enhanced the overall user experience.

Sep 2014 - Sep 2015

UI Designer

PT. Polatic Informatika Indonesia

At Polatic, a technology solution and consulting corporation focused on enterprise, played a key role in developing VITS, an ERP system for Vasham, a social enterprise. Designing and developing the user interface for the VITS ERP system. Ensuring the system's security and user-friendliness. Gathering feedback and making improvements based on user testing.

Dec 2013 - Sep 2014

UI/UX Designer

LINK Integrasi

First professional role at a technology solution provider focused on digital strategy and software development. Worked on various projects as a fresh graduate including public transport app, social media platform, file sharing app, and live score app.